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Why We Choose WordPress Over Shopify or Wix

by with No Comment SEO & SEMWeb & UX Design

Why We Choose WordPress Over Shopify, Wix, and Others — Every Time

In the world of web creation, it’s easy to get overwhelmed by options.
Wix is easy. Shopify is sleek. Squarespace is stylish. Webflow is trendy.
So… why does Howlox choose WordPress again and again?

Simple: Freedom. Flexibility. Full control.

🔓 1. Total Customization (No Limits, No Templates)

Unlike other platforms that lock you into pre-made designs and feature sets, WordPress is fully open-source. That means we can build anything, exactly the way your brand needs — from custom layouts to advanced systems like online courses, booking engines, or multi-language sites.

Your business is unique. Your website should be too.

🧠 2. You Own Everything — Not the Platform

When you build on Shopify or Wix, you’re essentially renting space. If you stop paying, your site can disappear. With WordPress, you own it all — the design, the code, the content, the hosting. No strings attached.

🚀 3. Built to Scale With You

Whether you’re starting with a basic site or planning to grow into e-commerce, events, memberships, or anything else — WordPress adapts.
With thousands of plugins and integrations, you’ll never have to rebuild your site from scratch just because you outgrew a platform.

🧩 4. Thousands of Powerful Plugins

Need to add SEO tools? A learning platform? An AI chatbot?
There’s a plugin for that — and most are free or affordable.
You’re not tied to the limitations of a closed system.

Some of our favorites:
Yoast SEO, WP Rocket, Elementor, WooCommerce, Sensei LMS, and many more.

🔍 5. SEO That Actually Works

If you’re serious about being found on Google, WordPress is the way to go.
It gives you complete control over your URLs, metadata, image optimization, speed, and more — no “premium SEO package” required.

It’s one reason WordPress powers over 40% of the internet — and most major blogs and media outlets.

💳 6. More Cost Control Long Term

Platforms like Shopify and Wix start cheap — but scale fast in price. Want custom features? Add more fees. More storage? More fees.
With WordPress, you pay for hosting and the tools you choose — no hidden platform markup.

⚖️ 7. What About Shopify, Wix, Squarespace…?

We’re not here to hate — these platforms have their place:

  • Shopify is great for fast e-commerce setups.

  • Wix & Squarespace work well for simple portfolios.

  • Webflow has cool animations and visual building.

But once your business grows or needs something truly custom, you’ll quickly hit walls — limited integrations, tricky SEO, higher recurring costs, and less control.

🐺 8. Why Howlox Builds on WordPress

At Howlox, we don’t just build websites — we build long-term brand platforms. WordPress allows us to create:

  • Fully custom sites

  • Lightning-fast performance

  • Integrated branding

  • Strategic SEO

  • E-commerce that works with your tools (not against them)

And when your brand is ready to howl louder, WordPress is ready to scale with you.

Ready for a website that grows with your brand?

Let us help you build something custom, powerful, and future-ready — the Howlox way.

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Tools We Actually Use at Howlox

by with No Comment AI & ToolsBranding & IdentityDigital MarketingHowlox InsightsSEO & SEMWeb & UX Design

Real Tools. Real Results. Here’s what powers our creative and digital workflow.

At Howlox, we believe that great ideas need powerful execution — and for that, we rely on a curated stack of tools that help us stay organized, creative, and results-driven. Whether we’re designing a brand, building a website, or launching a full-scale marketing campaign, these are the tools we use every day (and recommend).

🗂️ Productivity & Project Management

We run a lean, remote-friendly agency — so organization and clear communication are key. These tools help us manage projects and collaborate with clients effectively:

  • Trello & Notion – For task planning, documentation, and workflows

  • Zoom, WhatsApp & Gmail – For real-time communication and client meetings

  • Prezi & Genially – For interactive presentations and proposals

  • Miro & Mural – For creative workshops and brainstorming

  • Calendly – For automated meeting scheduling

  • WeTransfer & Mega – For sending large files

  • I Love PDF – For quick PDF edits and conversions

📊 Digital Marketing & Automation

To create data-driven strategies and campaigns that convert, we rely on these tools:

  • Google Analytics, Google Ads, Google Search Console & Google Tag Manager – To monitor performance and optimize campaigns

  • Google Trends & AnswerThePublic – For keyword research and content planning

  • ManyChat – For automated customer service via chatbots

  • Mailchimp & ActiveCampaign – For email marketing

  • Metricool, Hootsuite & Sprout Social – For scheduling, analytics, and reporting

  • Bit.ly & Toneden – For shortened, trackable campaign links

  • Zapier – To automate workflows and connect tools without coding

🎨 Graphic Design & Video Production

We create engaging content using a mix of professional tools and AI-enhanced platforms:

  • Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, After Effects, etc.)

  • CapCut & InShot – For quick video edits

  • Canva Pro – For collaborative, fast-turnaround designs

  • Giphy – For GIFs and animations

  • Pexels, Pixabay, Freepik & Dafont – For high-quality visual and font resources

  • DALL·E, MidJourney, Freepik AI, Leonardo – For AI-generated images

  • Synthesia, Kling, Studio D – For AI-generated videos

  • Zeno Media – For radio streaming and content

📱 Social Media Tools

Managing and optimizing social media is easier with the right tools:

  • Meta Business Suite, TikTok Ads Manager & Facebook Business Manager – For campaign management

  • Facebook Audience Insights – To understand your ideal customer

  • Metricool, Social Mention – For post scheduling and monitoring

  • NameChecker & Hastatit – For checking brand availability and hashtags

  • ChatGPT, DeepSeek, Copy.ai – For AI-powered content writing

  • QR Code Generator – To create scannable brand assets

💻 Web Development Tools

We build fast, functional websites and eCommerce platforms using:

  • WordPress & WooCommerce – The backbone of our websites and stores

  • Elementor, Divi, WPBakery, Betheme Builder – Visual page builders

  • Themes: BeTheme, Avada, Astra, GeneratePress, OceanWP

  • Plugins:

    • WP Rocket (speed)

    • Yoast SEO (SEO)

    • Sensei & Moodle (eLearning)

    • Backuply, OneSignal, Slider Revolution (security, notifications, visuals)

💳 Hosting, Domains & Payments

We host and manage websites securely with:

  • Hosting: Hostinger, GoDaddy, Intelhost, HostGator

  • Domains: GoDaddy & Namecheap

  • Emails & Server Management: cPanel & Roundcube

  • Payments: PayPal & Stripe

🐺 Why This Matters

The tools we use define how efficiently we deliver. At Howlox, we don’t just follow trends — we test, adapt, and choose tools that make our work faster, smarter, and more impactful. Whether you’re a client or a fellow creative, we hope this list gives you clarity, inspiration, or even a few new favorites to explore.

Have a tool you love that we missed? Drop us a message — we’re always learning.