From Clicks to Customers

A Beginner’s Guide to Building a Marketing Funnel

You’ve launched your brand. You’re running ads. People are clicking. But… no one’s buying.
Sound familiar?

That’s where a marketing funnel comes in — a simple but powerful framework that guides your audience from the first click all the way to becoming loyal customers.

At Howlox, we help brands stop chasing random clicks and start building intentional journeys. Here’s how it works:

🧭 1. Awareness (Top of the Funnel – TOFU)

At this stage, people don’t know your brand yet. The goal is to introduce yourself and create value.
Think: blog posts, social media content, free resources, and paid ads that educate or entertain.

🔹 Tools: Meta Ads, SEO blogs, lead magnets, reels, free webinars

💡 2. Interest & Consideration (Middle of the Funnel – MOFU)

Now they know you — but are you right for them?
This is the moment to build trust, show proof, and explain your value. Highlight how you solve problems.

🔹 Tools: Email sequences, landing pages, case studies, testimonials, comparison guides

💳 3. Conversion (Bottom of the Funnel – BOFU)

Time to turn attention into action. At this point, prospects are ready to decide — so remove friction and make it easy to say yes.

🔹 Tools: Sales pages, special offers, checkout flows, demos, one-on-one calls

🔁 4. Retention & Advocacy (The often forgotten phase)

Funnels don’t end with a sale. Delighting your customers after they buy can turn them into your biggest advocates.

🔹 Tools: Welcome sequences, support content, loyalty programs, surveys, referral campaigns

🐺 So… Why Does This Matter?

Because clicks don’t pay the bills — conversions do.
With a smart, strategic funnel in place, your brand becomes more than just visible — it becomes effective.

Need help mapping your funnel?

Whether you’re just starting or want to optimize what you already have, Howlox can help you design a funnel that works — from the first scroll to the final sale.

Let’s build a journey that converts.